Loudmouth shirts are made with high-tech Syntrel® 366. Looks like rich cotton pique, but feels slinky, drapes beautifully, doesn't wrinkle, and will not smell over time. Most importantly the moisture transport system is amazing. We call these "Tipping" shirts for the contrasting tip around the collar and the arm bands, which matches the LM on the chest, the buttons and the iconic outlined Loudmouth logo on the yoke. Compare with Nike, Ping, Addidas and UnderArmour, you'll be more comfortable and dryer in Loudmouth...oh, you'll stand out too!